Atout France : une nouvelle vidéo « Business en France » pour valoriser la filière

Choose France for your professional conferences and events

France is still a destination that is internationally recognised for its ability to organise professional conferences and events. Over the past few months, those involved in this sector have stood out for their incredible flexibility and creativity in responding to new challenges and welcoming visitors in the best possible conditions. This is the message that Atout France wishes to convey to its international audience via its new promotional video…

As a result, and as 2020 draws to a close, the France Convention Bureau has updated its promotional video in order to adapt its message to the current global situation.

The Business in France clip continues to focus on the surprising aspects that result from professional conferences and events held in France, revealing a cutting-edge destination that is at the forefront of innovation, and one that is proud of its technological excellence and of its commitment to sustainable development, while at the same time understanding the future need to showcase the savoir-faire and flexibility of the country’s experts in organising and hosting professional events.

The video, which was initially created in 2017, has now been updated with clips filmed at events organised in 2020* which highlight the specific steps that professionals within the sector have taken to maintain their activities, while at the same time ensuring maximum health protection as a result of specifically adapted protocols. As demonstrated in the video, social distancing, the wearing of masks, and all other preventative measures have been easily incorporated into the framework of the shows, meetings and conferences featured.

Furthermore, this video clearly shows that France remains the perfect venue for major international events, such as the 2023 Rugby World Cup.

France has everything that event organisers would expect from a leading destination, enabling their clients to meet and facilitate networking and business opportunities, while ensuring their safety within the current global context. Professional meetings and events remain a powerful development lever for companies and their desire to get together remains as strong as ever. #ChooseFrance!

* Heavent Meetings at the Palais des Festivals et des Congrès de Cannes in September, the American Film Festival in Deauville, the annual AIPC conference in Paris